Casinos Ring in 2004 with a Bang

The lure of big parties, springlike weather and high-rollers buoyed by a rising stock market conspired to bring about a strong four-day New Year’s holiday weekend for at least four of the city’s casinos.

“It was slamming in here all weekend,” said Larry Mullin, executive vice president for marketing at Borgata Hotel Casino & Spa. “We were at capacity. I don’t think we could have put any more people in here. It was really healthy.”

Although New Year’s Eve is when casinos treat their best players to a lavish night on the house, Borgata and the three Park Place Entertainment casinos reported strong business from walk-ins who paid cash for food, drinks and entertainment.

“We had a great New Year’s weekend in Atlantic City. Our properties were full, and not just with casino guests,” said Park Place spokesman Robert Stewart. Park Place owns Bally’s, Caesars and Hilton.

Borgata commanded rates of $500 for hotel rooms that opened due to cancellations, and rooms went for as high as $500 at the Hilton. All four hotels were sold out.

Tribe Runs Ads Touting Casino Expansion

MADISON, Wis. — The Ho-Chunk Nation will spend nearly $140,000 in advertising on Madison television stations to try to convince voters to support expanding a bingo hall into a casino in the city, a newspaper reported.

The Capital Times of Madison reported Saturday that the commercials will begin Jan. 26 and continue through Feb. 17, the day of the referendum in which the public will vote on whether the bingo hall should become a casino.

The newspaper obtained advertising contracts that show the Coalition for the Fair Indian Gaming and Revenue Sharing Agreements bought approximately 500 30-second commercials on three Madison TV stations.

Coalition spokeswoman Lisa Pugh wouldn’t confirm the advertising purchases, but told the newspaper that a comprehensive public relations and advertising program is planned.

“We definitely want to make sure the public has our side of the story,” Pugh said.

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